PURPOSE AWARDS

Celebrating the Power of Purpose

We’re dedicated to celebrating purpose-driven corporates and leaders

Let us set a benchmark for others to follow.

Let us foster greater impact through purpose, on purpose.

32

Winners

10

Judges

6

Sectors

6 Award

Categories

Celebrate Purpose, Inspire Others, Create an impact

  • By aligning business strategies with meaningful objectives, companies can inspire their employees, delight their customers, and contribute to a better world. The Purpose Award acknowledges these efforts and showcases how purpose can drive success, profits and sustainability.

    The purpose awards will be launched on October 10th in celebration of Mental Health Awareness Day and winners announced May 10th in celebration of Mental Health Awareness Month. The awards are open to 30 corporate winners, from 6 industries and across 6 categories. We will also crown 2 individuals.
APPLICATIONS OPEN 10 OCT
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Nominations Open:
10th Oct 2024.

pngwing.com (60)

Nominations Close:
10th April 2025.

pngwing.com (62)

Awards:
10th May 2025.

pngwing.com (61)

Shortlist:
30th April 2025.

6 Categories, 6 Sectors, 32 Awards

Foster greater impact through purpose, on purpose.

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This award honors businesses that excel in aligning their core purpose (“why”) with their operational practices (“what”). It recognizes companies with a clear purpose statement that drives every aspect of their operations, from strategic decision-making to everyday tasks.

These are the businesses that:

  • Integrate purpose seamlessly into their supply chain management,
  • Ensure that every step, from sourcing to delivery, reflects their commitment to their mission and values.
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This award honors companies that push the boundaries of creativity and technological advancement. It recognizes companies that take risks to bring visionary ideas to life.

These are the businesses that:

  • Leverage technology and creativity to make a tangible difference.
  • Make advancements in technology adoption and development of sustainable solutions as well as
    improvements in customer experience.
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This award celebrates companies that lead the way in addressing global challenges by making significant contributions to society through corporate responsibility and a commitment to the United Nations Sustainable Development Goals. .

These are the businesses that:

  • Demonstrate purposeful impact by investing in causes that drive measurable impact and long-term sustainability
  • Take concrete action to improve social equity, and economic empowerment
  • Pioneer innovative solutions and practices that directly contribute to the achievement of specific SDGs, demonstrating leadership
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This award honors organizations that excel in creating a purposeful, inclusive, and equitable workforce. It recognizes those who prioritize human resources, mental health and advance diversity, equity, and inclusion.

These are the organizations that:

  • Implement innovative human resources practices that enhance the overall employee experience and wellness
  • Actively pursue policies and practices that create a diverse and inclusive workplace
  • Invest in employee well-being, continuous learning, and professional development, ensuring a resilient and adaptable workforce.
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This award celebrates businesses that excel in integrating their mission and values into their marketing strategies. It honors companies that create authentic and impactful campaigns that resonate with their core purpose.

These are the businesses that:

  • Inspire and engage their audience by communicating a clear and meaningful message.
  • Design their campaigns to inspire, educate, and engage audiences, resulting in increased brand loyalty, positive brand perception, and behavioral changes among consumers that reflect shared values.
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This award honors individuals who exemplify vision and leadership. It celebrates those who integrate purpose-driven goals, making significant, measurable impacts in their fields, whether they’re leaders or responsible investors.

These are the individuals who:

  • Achieve significant, measurable impact  through purpose-driven initiatives
  • Introduce innovative approaches or solutions to address societal or environmental challenges
  • Actively engage in  initiatives that support sustainable development and foster economic growth.

Technology

Healthcare

Finance & Insurance

Energy & Utilities

Logistics & Supply Chain

Retail & Consumer Goods

SPONSOR WITH PURPOSE

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Brand Alignment & Positive Image

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Targeted Marketing
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Networking & Business Opportunities

50%

increase in investor satisfaction with strong purpose alignment

52%

lower employee turnover rates in purpose-driven companies

57%

are willing to pay more for equivalent product from a Purpose-driven brand.

  • Winning a Purpose Award not only recognizes your commitment to purpose-driven leadership and sustainability but also elevates your profile within your industry.
    Through these awards, you’ll:
  • Gain invaluable media exposure and network with like-minded leaders/li>
  • Position yourself or your organization as a beacon of purposeful impact
  • Gain opportunities for continued engagement and visibility through our network of partners and sponsors.
APPLY HERE
  • Step 1: Read through the criteria under each category
    Step 2: Click on the apply here button and Fill out the form. Feel free to save and apply to more than one award!
    Step 3: Pay a non-refundable entry fee of “$200” (per award entry)
    Step 4: Once your submit, you will receive an email confirming your entry
    Winners will be announced May 10th, 2025 during a virtual e-conference
    Good luck!
APPLY HERE
  • Independent, Purpose-Driven Judging Process.
    The Purpose Awards are adjudicated by a distinguished panel of independent judges, comprising respected leaders from across the globe. This diverse group includes CEOs, sustainability advocates, industry innovators, and thought leaders who are deeply committed to purpose-driven impact.
    Our rigorous judging process is designed to recognize and honor genuine purpose and sustainability. Each entry is meticulously assessed against the criteria for its category, with judges focusing on two key principles:

      - Clear and compelling purpose alignment
      - Tangible, measurable evidence of innovation, sustainability, and long-term commitment to making a positive difference With decisions made purely on merit, their independent evaluations will determine which individuals and organizations will be celebrated for their achievements.
      - 10+ Employees
      - Important Projects or Previous Awards
      - Min. 1 Years in Business
SEE THE JUDGES

©2024 Why-Stories

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Technology

  • How are you driving positive change and fostering innovation for a better future? This category is perfect for tech firms, startups, or companies who respect data laws and regulations and have shown a strong commitment to purpose and sustainability through their products, services, or corporate practices. Potential entrants could be those who have developed groundbreaking technologies that address social, environmental, or economic challenges, or who have integrated purpose-driven strategies into their business models, emphasizing ethical tech development, digital inclusion, or data privacy.

Healthcare

  • How are you advancing patient care and community well-being? This category is suited for healthcare providers, hospitals, pharmaceutical companies, and the businesses who have demonstrated a deep commitment to improving health outcomes and supporting the well-being of patients and communities. Potential entrants could include those who have implemented innovative healthcare solutions, prioritized confidentiality, mental health initiatives, or sustainable practices that enhance patient care, reduce healthcare disparities, and promote overall public health.

Energy & Utilities

  • How are you contributing to a sustainable future? Are you demonstrating smart grid solutions, or improving grid reliability? This category is ideal for organizations and businesses in the energy and utilities sector who have shown leadership in advancing clean energy, reducing environmental impact, and promoting sustainable resource management. Potential entrants could include those who have pioneered renewable energy projects, developed energy-efficient technologies, or implemented comprehensive strategies for reducing carbon emissions and enhancing environmental stewardship.

Finance & Insurance

  • How are you integrating purpose and sustainability into your operations? Has your service resulted in accessibility or inclusivity? This category is perfect for financial institutions, or insurance companies that have demonstrated a strong commitment to ethical investing, responsible lending, and supporting sustainable development. Potential entrants could include those who have developed sustainable finance products, promoted financial inclusion, or implemented initiatives that align with environmental, social, and governance (ESG) criteria, driving positive change within the industry and beyond.

Logistics & Supply Chain

  • Are you enhancing sustainability and efficiency by demonstrating smart logistics and supply chain optimization? This category is ideal for businesses and organizations within the logistics and supply chain sector that have demonstrated exceptional commitment to sustainable practices, ethical sourcing, and reducing environmental impact. Potential entrants could include those who have implemented innovative technologies, green logistics practices, packaging solutions, or comprehensive strategies to minimize carbon footprints, optimize resource use, and promote transparency and responsibility throughout the supply chain.

Retail & Consumer Goods

  • How are retail and consumer goods companies prioritizing sustainability and ethical practices? This category is suited for businesses, brands, or individuals in the retail and consumer goods sector who have made significant strides in promoting sustainable consumption, ethical sourcing, and responsible production. Potential entrants could include those who have launched eco-friendly products, adopted circular economy principles, or implemented comprehensive sustainability strategies that reduce waste, support fair trade, and engage consumers in more sustainable lifestyles.

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